Category Digital Marketing

CHANGING YOUR WEBSITE COPY FROM SELF-FOCUSED TO CUSTOMER–CENTRIC.

“Great marketing and copywriting simply articulates the move from the “BEFORE” state to the desired “AFTER” state. In the BEFORE state, the customer is discontent in some way. They might be in pain, bored, frightened, frustrated, or unhappy for any number of reasons. In the AFTER state – life is better. They are pain free, entertained or unafraid of what previously plagued them…”

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Does your company have a website? Does it “work”? As in – does your website drive leads into your sales funnel on a regular basis? If not is should be; and even better – it can be.

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A Small Business Guide to Search Engine Optimization

With all the “noise” in the world today, it’s critical that your brand and your business get found when a customer or prospect is looking for you, your brand and the solutions, products, and services you offer. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide.

One way you can accomplish this, is through SEO – through optimizing your website to make sure your website, and business is found when a potential customer goes to Google and searches for the services and solutions you offer.

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